Delivering industry-leading results for roofers
We've spent £32M+ running ads and generated over 580K leads for UK roofers using our exclusive lead generation system.
Qualified lead generation for UK roofing businesses
We've spent more money on digital roofing advertising than any agency in the UK and we know exactly what works. Decipher Roofing is the final lead generation solution for roofing businesses serious about growth.
"Whoever can build the most trust with a customer, wins. The roofing businesses we partner with dominate their area because we've perfected our trust-based approach."
The Decipher Roofing team
Built by marketers who specialise in marketing for roofing businesses and do it better than anyone else in the UK.
A proven three-step system
The trust-based lead generation system we've developed is responsible for millions of pounds of roofing jobs per year. Here's how it works.
Targeted Local Advertising
We run online advertisements that only get shown to people in your service area who actually need a quality roofer right now.
Trust-Based Conversion
Through unique trust-based, personable adverts, we build trust quickly with the customer to ensure they choose you above any other roofing company in the area.
Customer Experience First
We make it incredibly easy for the customer to submit their details and request a time which suits them for your team to get to their house and see the job.
The reason it's so successful is our industry-leading ability to generate the most important commodity in the roofing industry: trust.
The roofing industry has changed, traditional methods are dying
In January 2023, Checkatrade was purchased by an American Private Equity Fund. Unknown to most, it started a ripple effect in the industry which changed the way homeowners find a roofer forever.
How? One word: trust. Or to be more specific, the collapse of trust in the UK roofing industry. Why? Because overnight, Checkatrade changed from being a "credible roofers only zone" to a free-for-all, where any cowboy roofer in the country could instantly be admitted.
Ever since, UK homeowners have been burned more and more by cowboy roofers, and so the overall trust in the industry is at an all-time low.
That's why at the core of everything we do at Decipher Roofing, we focus our attention on one commodity: trust. Whoever builds the most trust with a customer wins. And because we have perfected our trust-based approach, the roofing businesses we partner with dominate their area.
We don't take on just any roofer
Our clients are some of the UK's most credible roofing businesses, with reputations built from years of quality work, good reviews and earned trust. Our advertising leverages that reputation, putting them first in mind for every homeowner in their area, which is what produces our industry-leading results.
That's why we take vetting seriously, we know exactly the kind of roofer our system works for.
What companies does our system work for?
- ✓Growth is a top priority
- ✓You do honest, quality work
- ✓Have a working sales system
- ✓Operating over £0.3 million in revenue a year
- ✓Good online reviews
- ✓High quality / professional photos we can use
- ✓Strong follow-up system
- ✓You understand the value of branding, not just leads
What companies doesn't our system work for?
- ✕Sole traders
- ✕Operating under £0.3 million in revenue a year
- ✕No sales process
- ✕Poor speed-to-lead
- ✕Weak online reputation
- ✕No usable photos or video content
- ✕Looking for the cheapest option, not the best
- ✕Growth isn't a priority right now
Industry-leading results
Hear it from our clients
Reviews from roofing business owners who advertise under their own brand using the Decipher Roofing exclusive lead generation system.
60+ pre-qualified, exclusive
roofing leads in your first month,
or you don't pay us
We work with established UK roofers looking to advertise their own business. Speak to the team and see if your area is still available, click the button below.
Claim My Area →You've got questions.
We've got answers
Will the system work alongside referrals? +
Will I be locked into a long contract? +
How long does it take to see leads? +
How much does it cost? +
How do I know you can actually get results? +
How does the cost per lead compare to Bark / Checkatrade / TrustATrader? +
On paper, platforms like Bark, Checkatrade and TrustATrader look cheap. But the cost-per-lead number is a trap. That "lead" is shared with four or five other roofers, so even if you respond first you're in a race to the bottom on price, and most of those leads never become a paid job anyway.
The metric that actually matters isn't cost per lead, it's cost per job won. With an AI Lead Funnel under your own brand, every lead is exclusive, nurtured, qualified and booked into your calendar. You're quoting homeowners who chose you specifically, not racing against four other quotes. The benefit of using our system is your cost per job actually won is dramatically lower.