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We deliver 60+ pre-qualified, exclusive leads A Month

Our Exclusive Lead Generation System is built from our AI Lead Funnel and our AI pre-qualified lead system. Here's how it works.

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How It Works

A full diary of exclusive
roofing jobs in four steps

We've spent £32M+ running ads and generated over 580K leads for UK roofers using our AI lead generation system.

Strategy Call

We learn your business, your area, your capacity, and where the opportunity for increasing your revenue is. Then we build a custom AI Lead Funnel tailored to your roofing business.

Launch Your Exclusive Campaign

We design creatives, script your ads and launch them in your area. Because of our exclusive area guarantee, every lead is yours alone for you to go and close the job.

Pre-Qualified Leads Booked In

Our AI nurtures, qualifies and books homeowners straight into your calendar or into your CRM for you to access all their details and contact them.

Scale Or Slow Down

You get daily transparency on every lead, monthly strategy reviews with a member of our client success team, and access to full ROI tracking. There's always the opportunity to increase the number of leads, depending on your company's capacity.

What's Included

Everything you need,
we handle for you

Targeted Local Advertising

Ads only shown to homeowners in your service area who actually need a roofer right now.

Custom Creatives & Ad Scripts

We design every visual and write every ad script. You send us pictures of your team and your work, we do the rest.

AI Lead Nurturing

Our AI follows up with every lead, qualifies them, and books appointments, 24/7, no missed enquiries.

CRM & Calendar Integration

Qualified appointments dropped straight into your calendar or CRM. HubSpot, GoHighLevel, Pipedrive, we integrate with all of them.

Real-Time Dashboard

See every lead, every appointment, every conversion live, plus full ROI tracking on every pound of ad spend.

Monthly Strategy Reviews

Dedicated client success calls each month to review performance, optimise the campaign, and scale lead flow as you're ready.

Your First 30 Days

From kick-off to your first leads

What to expect, week by week.

Day 0

Strategy call & onboarding

We sit down with you to understand your business, goals, capacity and area. You leave with a custom plan and an exact projection of what to expect.

Week 1

Creative production & integration

We build your ads, scripts, landing pages and AI nurture flows. We integrate directly into your CRM and calendar. Minimal effort from you, just photos of your team and jobs.

Week 2

Campaign launches · first leads come in

Ads go live in your area. New leads typically land within 24–48 hours. Our AI starts nurturing and booking appointments immediately.

Month 1

Hit or beat the 60-lead guarantee

By the end of month one you'll have hit, or beaten, the 60+ exclusive lead guarantee. If we miss it, you don't pay us.

Month 2+

Optimise & scale

Monthly reviews to refine the campaign. As your sales process strengthens, we can scale lead volume up, or pull back when your team is full.

Book My Strategy Call →
Trusted by 150+ UK Roofers

Hear it from our clients

Reviews from roofing business owners who advertise under their own brand using the Decipher Roofing exclusive lead generation system.

★★★★★
"From day one we have been so busy with the additional work it has generated we have not had time to look back. Truly thankful and long may it continue."
AR
Aaron
Iceni Roofing
★★★★★
"It's seriously competitive where I'm based so I assumed this would be a waste of time. They blew my expectations out the water, smashed the guarantee in about 2 weeks. Have more jobs than I can handle now."
MK
Mark
Rossi Roofing
★★★★★
"In 3 months their lead generation has added another £40k turnover to my roofing business. You do get 60 leads per month and whether you close most of them or not you'll see a healthy return."
LG
Lee Grove
GS Roofs
★★★★★
"I've tried everything out there and this is the first time I've had something that actually works. Busiest I've ever been. Because the leads have been so consistent, I've been able to take on more lads and grow the team properly."
RC
Richard
Tynedale Roofing
★★★★★
"Had a £10k re-roof come in during the first week. Smooth setup and a really straightforward system to use. The leads come straight through, all local, so I'm not having to chase people who aren't serious."
PG
Paul Green
All Round Roofing
★★★★★
"Their talent for paid ads, landing pages, and lead generation is next level. They've become an extension of our team. If you're looking for sharp marketing minds who care about results, Jasper and Oli are your guys."
JO
John
Decipher client (2 businesses)
★★★★★
"I intentionally left it a full year before leaving a review because I know how these things work, it can be great for a few months then die. This hasn't died off. Calls keep coming in every month, even in summer."
JB
John Broadway
Fascia Rite
★★★★★
"Best decision I ever made was joining up with Decipher. I told Jasper I'd leave a review after we hit the 500 lead mark, which happened today. At the current rate of jobs, they've added 1.3 million a year top line to the business so that speaks for itself."
CR
Craig
Platinum Roofs
★★★★★
"All I had to do was send pictures of me and the team and my logo, they made everything. Ads went live and leads started coming in the same day. From what I've put in, I've got six times my money back."
DP
David Porter
North Star Roofing
Read all reviews on Trustpilot →
★ The Decipher Guarantee ★

60+ pre-qualified, exclusive
roofing leads in your first month,
or you don't pay us

We work with established UK roofers looking to advertise their own business. Speak to the team and see if your area is still available, click the button below.

Claim My Area →
Frequently Asked

You've got questions.
We've got answers

Will the system work alongside referrals? +
Yes. Our system is designed to work as a hybrid model alongside word-of-mouth referrals that already work well for your business. By using a hybrid model you can plug in an AI Lead Funnel alongside word of mouth to scale your roofing business in a reliable way, bringing in lots of consistent new leads every month.
Will I be locked into a long contract? +
No long contracts and no 6–12 month upfront payments. We do have a set process and it takes time to build data and optimise, so we expect you to enter the partnership with a long-term mindset. But if for any reason you want to cancel, you can at any time.
How long does it take to see leads? +
In all of our campaigns we see new leads coming in within the first 1–2 weeks of going live. Because we only work with roofers, we've developed a system we know works and can get results quickly. We integrate our system into your roofing business and you'll start getting new, qualified leads coming in straight away.
How much does it cost? +
Pricing depends on where your business is now and your goals. We have different packages depending on what your business needs. If you book in a strategy session, we can sit down and discuss the goals of your business and develop a plan moving forward.
How do I know you can actually get results? +
We have lots of case studies and testimonial videos we can run you through in your strategy call. These range from our lowest-spend accounts to our highest, so you can get a really good idea of the results you're likely to achieve at your stage.
How does the cost per lead compare to Bark / Checkatrade / TrustATrader? +

On paper, platforms like Bark, Checkatrade and TrustATrader look cheap. But the cost-per-lead number is a trap. That "lead" is shared with four or five other roofers, so even if you respond first you're in a race to the bottom on price, and most of those leads never become a paid job anyway.

The metric that actually matters isn't cost per lead, it's cost per job won. With an AI Lead Funnel under your own brand, every lead is exclusive, nurtured, qualified and booked into your calendar. You're quoting homeowners who chose you specifically, not racing against four other quotes. The benefit of using our system is your cost per job actually won is dramatically lower.

Book My Strategy Call →